Agriculture + Lifestyle

A View from the Field Winter 24

by Tom McCall
President

Posted on December 12, 2024 4:07 AM

Most of you have heard me say that agriculture is not just a profession. It is a calling. It is a way of life. Jane and I have been so blessed to make so many friendships along the way. Farm Bureau is our family, and we feel grateful to be part of it.

Because of your confidence in me, I am humbled and honored to serve you for another two-year term as your president. Jane will be by my side as we partner in this wonderful mission to work at making Georgia Farm Bureau (GFB) stronger by being the voice of our farmers in the legislative arena and beyond.

Our advocacy won’t stop at the Capitol.  It’s just as important to ensure our message reaches consumers – the people who rely on us every day for their food, fiber, and shelter.

The GFB Public Relations team has been working to tell the important story of Georgia’s farmers. They do that through this magazine you’re reading, a robust social media presence, and the Farm Monitor television program that is seen around the state through a number of media outlets. They’re regularly reminding the public where their food comes from and why agriculture is so vital in our nation’s progress and security.  

As part of what the PR team does, through a strategic planning initiative, we developed a mission statement in the last six months that will guide our staff and you, the volunteers and farmer members of our organization.

Here is that new mission statement: “As the voice of Georgia farmers, we will enhance the quality of life for producers and consumers by being the champion of agriculture.”  

We take a lot of pride in making sure we honor this promise, and we hope you will embrace this and help promote this standard.

Remember, we need you to help us share our mission. Your role in Farm Bureau is extremely important. There would be no Farm Bureau without you and our county Farm Bureaus.

After all, just as so many of you have proven through your determination following the storms in the last several months, we’re in this together. Farm Bureau is where you belong.

We appreciate each of you!

Tom & Jane McCall