Ag News

Whitlock finishes in top 10 of AFBF Ag Innovation Challenge

Coweta County’s Josh Whitlock led one of 10 semifinalist teams in the American Farm Bureau Federation Ag Innovation Challenge.

Whitlock leads the Pasture Labs/Tracter project, a logistics tracking system for fresh produce that allows food safety traceability from the farm to the store shelf. According to the company’s website, the system allows growers, shippers and buyers to make real-time data-based decisions.

As a semifinalist, the company receives $10,000 in start-up funds. Funding for the Ag Innovation Challenge was provided by Farm Credit, John Deere, Country Financial, Farm Bureau Financial Services and Farm Bureau Bank.

The competition provides an opportunity for individuals to showcase ideas and business innovations in agriculture. This is the fifth year of the challenge, which is the first national business competition focused exclusively on rural entrepreneurs launching food and agriculture businesses.